Generally speaking, I don't care much about cars, but Audi Canada, together with Toronto-based ad agency Zulu Alpha Kilo and Slot Mods USA have managed to use cars in a way that piqued my interest by building an iPad-controlled test track. The best part? Players get a driver-perspective point of view of the RC cars in action in real time.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/n9ZpgdNto6o/
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