Under Armour's Performance Monitor Tracks What Actually Matters

Look, I know what you're thinking and I've been thinking the same thing, too. But, Under Armour is going for something a bit different with the Armour39 performance monitor they teased earlier. Really, it lies in how they've approached the product. The key differentiator being that it's a "performance" monitor, not an "activity monitor" like Nike's FuelBand, the Fitbit or even the Basis Band. It doesn't care what you do at work or on your walk to the mailbox. Armour39 wants to show you how intense you are about your workouts and nothing else. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9i6i-W2_Yrw/under-armours-performance-monitor-tracks-what-actually-matters

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